Some
in the industry of Internet Advertising believe that if one invests in PPC, there
is no requirement for Banner Advertisements. However, apart from the fact that Banner
Ads are still important as a low cost method of targeting a wide viewership, they
can also be used to boost the PPCs. It has been found that many users search
for a product or service after seeing a Web Banner for the same. In such cases,
the traffic for the PPC is created by the Banner Ad.
It
is ideal for a new launch to initiate the online promotions through the Banners
first. Unlike the PPCs, Banners reach a large number of users. Since they prove
lower in cost than the PPCs, it is a good way to introduce the product or
service. Once the desired levels of visibility have been attained, investments
in PPC can be made. Many Internet Advertising Agencies, offering Banner Advertising Services,
also recommend running both of them at the same time. The Web Banners would
then attract traffic from other relevant sites and the PPCs would come into
play once the user has shifted into the buying mode.
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