Combine Banner Advertising and PPC for Optimized Results

Some in the industry of Internet Advertising believe that if one invests in PPC, there is no requirement for Banner Advertisements. However, apart from the fact that Banner Ads are still important as a low cost method of targeting a wide viewership, they can also be used to boost the PPCs. It has been found that many users search for a product or service after seeing a Web Banner for the same. In such cases, the traffic for the PPC is created by the Banner Ad.

It is ideal for a new launch to initiate the online promotions through the Banners first. Unlike the PPCs, Banners reach a large number of users. Since they prove lower in cost than the PPCs, it is a good way to introduce the product or service. Once the desired levels of visibility have been attained, investments in PPC can be made. Many Internet Advertising Agencies, offering Banner Advertising Services, also recommend running both of them at the same time. The Web Banners would then attract traffic from other relevant sites and the PPCs would come into play once the user has shifted into the buying mode.

Mobile Advertising Changing the Face of Advertising..

The mobile revolution has gripped the entire world by frenzy. The time spent by the present generation with their mobile phones was inconceivable a few years back. Modern Advertising plunged into this revolution and emerged in the face of Mobile Advertising. Mobile Advertising Agencies are one of the busiest lots, having to deal with constant and fast changes prompted by the advances in technology.

The first step which caused a consequential increase in the scope of Mobile Advertising is the increase in the speed of mobile internet services. Mobile Advertising that was once limited to sms and voice campaigns, soon spread to the forms of Mobile Banner Ads, ushering in tremendous opportunities and possibilities for Mobile Advertising. Mobiles being personal devices, they facilitate incredible levels of interaction. And as the golden rules of ads have been written on interactivity, Mobile Ads were automatically placed to have a much higher impact. The two most influential events which occurred for Mobile Advertising were the start of GPS services and the popularity of mobile apps. With GPS technology being enabled in mobiles, the exact location of the user could be determined. Mobile Ads based on the immediate surroundings of the user were targeted at the user. A Mobile Advertisement of a restaurant sent to a user has a much higher impact when he is near it. Non-interfering Mobile Ads were placed in the mobile apps and they often ranked very high on relevancy.

In the face of the increasing shift of the internet users to mobiles, associating one’s business with a good Mobile Advertising Agency is a good idea. No other advertising medium had been so much dependent on technology as much as Mobile Advertising. Thus, fast changes in the associated technologies necessitate fast changes in the Mobile Advertising Methods.

Online Reputation Management (ORM) – The New SEO Focal Point

After the latest changes by Google, Online Reputation Management or ORM has become more important than ever. Filling web pages with keywords have taken a backseat as SEO Experts are now more focused on the applause's and criticism which the already posted sites attract. It is no longer important to just stay visible. The image which is being portrayed by or inferred from the existing visibility is equally important. Online Advertising and Online Marketing have been rudely woken up to the fact that lesser visibility is far better than higher visibility with a negative impact.

What Is ORM?

You must have tried searching your own name in Google and become delightfully fascinated when links to your Facebook, LinkedIn, and other online profiles appeared in the results. The nature of results which appear in this manner is your Online Reputation. Similarly, the kind of results (not the ranking) which appear prominently in Google’s search results, when the name of the organization is searched for, is its Online Reputation. The most common way of analyzing the reputation which a business has online is to study the reviews and comments which appear at the websites that are prominently visible.

Why Is ORM Important?

Due to Google’s new change, the ranking of a website now depends more on the interactions attracted by its content than the number of keywords. With sharing of links becoming popular in social websites like Facebook, Google+, and Twitter, reviews and discussions on the content are readily available. Google’s new algorithm ensures that the prominence of the page is directly proportional to the number of such reviews and discussions. The problem occurs when your website attracts negative reactions and those links get highlighted in the search results. This can not only push away your clients and customers to your competitors but also cause damage to the reputation of your business.

How Do ORM Service Providers Do?

The ORM Service providers and ORM Experts strategically publish SEO Content that creates good reviews. This pushes the links with negative comments and reviews lower down the search rankings. Even though ORM is prone to unethical means like fake comments made through fake accounts and sites, any good ORM Expert will know that unethical ORM practices do not pay in the long run.

ORM Services have become crucial for your online presence. An online presence without Online Reputation Management is like putting out wares for sale without caring about the kind of responses that they are attracting.