Internet Advertising,
when it started, was loud in approach and strove to drive its purpose on hype
and urgency. The high on promises and low on intention banners soon fell to the
deaf years of the internet users. The users became more and more interested and
involved in the content rather than the hype attempted by the ads. Elements
like internet fraud also played a part as they too focused on promises that
seem straight out of a fiction novel. The netizens soon realized that if it is
too good to be true, then it is most probably not true. Internet Advertising
took the remedial measurements and changed the attitude of the ads. Internet Ads are becoming simpler in their
presentation, looking to engage the user rather than capture him with hype.
The
most appropriate examples of this change are the PPC Ads. Mostly
restricted to a couple of lines, PPCs are quite straightforward in their
announcement. The banners too toned down quite a bit in their announcements and
look to engage the reader with the information in the content rather than create
hype around the product or service. Seo Experts believe that this trend will
continue in 2014 and will be fueled by the discussion forums.
Thus, one of the
things that internet users can expect in 2014 is engaging and enriching content
as Internet Advertising Agencies will
compete in providing extensive social media coverage to their clients. Maintaining
a good Online Reputation will become an important key deliverable of agencies providing
Internet Advertising Services.
Mobile
Advertising by its very nature of using mobile phones becomes the most personal
form of advertising. The ability to deliver user based Mobile Ads straight to his
mobile phone presents numerous opportunities for high impact ads. Mobile Advertising
takes the meaning of customized ads to a whole new level. The use of internet
on the mobile phones has further expanded the scope of the medium by leaps and
bounds.
Mobile Advertising started in the
form of promotional Sms, Voice Calls, and Subscription Based Alerts. With the
development of mobile phones capable of internet usage, Banner Ads are also possible
now. The fast rate at which mobiles are increasingly becoming the preferred
device for Banner Ads has inspired the advertising world to pay special
attention to the medium. Advertising on the mobiles allows a few advantages
which cannot be found in any other medium. One of the most talked about feature
is the click/touch to call. Once the user gets interested in the ad, he can
call the advertiser straight by clicking on the designated tab. Marketers
around the world would agree that it is much easier to convince a potential
consumer on the phone. Mobile Ads
thus have the opportunity of not only creating a lead but immediately
converting the lead into a call.
Mobile
Ads can be customized to fit the requirements of the user to a T. The impact
and the effectiveness of a Mobile Ad are thus greater than the other ads. Additionally,
due to the mobile phone being constantly with the user, the visibility of the
ads is also higher. Targeting is possible not only based on the user’s online
behavior but also on the basis of his location. Localized Mobile Advertising is
creating ripples in the marketing world. Restaurants, Retail Outlets, etc. can attract
an approaching user with discounts via ads sent to his mobile. Associate with Tdi-Mad Advertising to join the growing base of brands utilizing Mobile Advertising.
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Online Advertising has put the personalization factor into Advertising. The print
media and the TV ads brought Advertising
into the homes but the true personalization has been done by Online Advertising.
The access of internet from personal devices like laptops and hand phones created
the opportunity of highly personalized Online Ads. Online Advertising rose to
the occasion and came up with emails, ad copies, images, and videos which were suited
to the interests of the user. The user’s online behavior is professionally analyzed
and based on his online profile created out of the analysis, customized ads are
made.
You
shall be highly surprised at the differences in the Online Ads, even in the
same campaign, depending on the demography. Online Advertising Agencies
understand that no matter how attractive an ad is, it will perform only when
connects with the user. Online Advertisements
are in the best position to analyze what would create the connection and also
have the requisite technology to be created in that manner. Viral Online Ad
Videos that have moved masses to tears, ad copies championing friendship, etc.,
being circulated in the internet, and many more are examples of personalization.
Online Advertising
has become such a voluminous affair that the user gets interested only to the
ads that are personalized according to his interests. Online Advertising, like
all successful advertising mediums, bowed to the desires of the users and is
now advertising personalized.
An
important question in Mobile Advertising,
like any form of Advertising, concerns
the tone of the pitch being made for the product. Some say that an
advertisement should be more informative so that the ones who actually need the
product or service would be benefited. That saying, just like many other
traits of advertising, belongs to a past age now. The modern world of
advertising has come to know and accept methods like “ambush advertising” where
masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the
most, now also attempt to provoke the user into feeling shame, guilty or threatened.
How
many of you have encountered pop up banners saying something like, “Beware!! 33
viruses detected in your mobile!!”? Did you stop to notice that this happened
only when you performed certain actions like opening an application? No? You
became so concerned that you stopped noticing anything else. The banner has
then fulfilled its primary task. If you have clicked on the same, its purpose
has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him
to click on the link to the website of the advertiser. This style stands in
difference from the traditional Web Banners where the attempts that are made are to entice the user with ad
copies like “Find the cheapest mobile phones here”.
Some
in the industry of Internet Advertising believe that if one invests in PPC, there
is no requirement for Banner Advertisements. However, apart from the fact that Banner
Ads are still important as a low cost method of targeting a wide viewership, they
can also be used to boost the PPCs. It has been found that many users search
for a product or service after seeing a Web Banner for the same. In such cases,
the traffic for the PPC is created by the Banner Ad.
It
is ideal for a new launch to initiate the online promotions through the Banners
first. Unlike the PPCs, Banners reach a large number of users. Since they prove
lower in cost than the PPCs, it is a good way to introduce the product or
service. Once the desired levels of visibility have been attained, investments
in PPC can be made. Many Internet Advertising Agencies, offering Banner Advertising Services,
also recommend running both of them at the same time. The Web Banners would
then attract traffic from other relevant sites and the PPCs would come into
play once the user has shifted into the buying mode.
