Web Banner Advertising has had some stiff competition from
the PPC's (Pay-Per-Click) recently. However, they are still pretty much in the
frame, if done intelligently. Let us have a look at the latest techniques
employed by leading Web Banner Advertising Agencies in order to increase the click rates of the
Banners. The techniques primarily focus on enticing the users with practical solutions
or stress on the prevalent threats that need to be tackled with the products
and services that the Banner advertises.
Gone are the days of the Banners that claim something in the
line of 99.9% efficiency. Users have realized that most of the times, they are
marketing gimmicks. The modern day users look for practical solutions that are
achievable. Change the presentation of your Web Banner into a straightforward message
in order to succeed with the present lot of internet users. Too much flashiness
hampers the believability of the ad and creates barriers between the Banner and
the user’s click. A Banner Ad that focuses on providing simple but effective
solutions does a much better job of enticing users that are more likely to
convert.
Recently, the internet has been witness to a spate of Banners
that work up fear for situations that may arise in the absence of the product
or service. Though such Banners have been overused, they can still be used in a
tapered down form. As long as the copy of the Banner does not attempt to sensationalize
and presents the threat in the real scale, this technique works just fine. Users
would actually be thankful to the Banner for saving them from unwanted
situations.
The world of Internet Marketing sees newer techniques by the
hour. The vastness of the opportunities is one of the key features of the
medium. However, even in the face of new techniques, a few traditional forms
like Web Banner Ads, with a few tweaks here and a few tweaks there, still remain
effective.
