Google Bowling has erupted as a major concern in Internet Advertising in the recent
times. It takes advantage of a situation which seems to be a loophole in the
way Google penalizes sites that engage in Unnatural Link Building. Two of the
ways in which Google determines that a link is unnatural are by analyzing the
number of Backlinks that crop up and their relevancy. Engaging in Link Buying
and Link Selling is also considered risky activity nowadays.
So,
where is the loophole? The answer lies in analyzing what happens if your
competitor places Backlinks to your site in the above manners categorized as risky?
Google’s algorithms will then calculate that you have engaged in Link Spamming
and levy penalties on your website by lowering its rank. Your competitor has
then engaged in Google Bowling. It is not just a probability but a tactic which
is successfully employed by many. Since most website owners are not aware of the
term, they become easy prey. Google Bowling is also a headache for the Seo professionals as Search Engines aren’t readily revealing about the reasons when
a website’s ranking goes down.
So,
what is the way to safeguard your website against the threat of Google Bowling?
Removing the links or requesting their removal is not exactly viable as you
would be actually competing against a bot. The Top Internet Advertising Agencies prescribe another unique way of tackling this issue. They
opine that instead of concentrating on removing the bad Backlinks, one should
concentrate on increasing the meaningful and good Links. If your site has
enough number of relevant links, then the ones that have malicious intentions
will not be able to create an impression that you are Link Spamming. For
example, a well known site or the site of a well known business won’t suffer
just because there are few irrelevant Backlinks leading to it. Thus, concentrating
on increasing the reputation of the website instead of engaging in a rat race
with the Black Hats is a much better approach to safeguard against Google
Bowling.
