SEO Needs to Take Into Consideration the Customized Search Results.

One of biggest ways that Search Engine Results have changed is the Customized Search Results. This specially comes into play when the user is logged-in to a particular profile. For example, if a user is logged into his Gmail account, then the search results will depend a lot on the previous searches made with that login. The same applies with Yahoo and other major accounts. The variation is so intense that Seo Personnel need to consider this in their optimization strategies in order to ensure that visibility is not lost.

Most of the online users prefer to remain logged in while spending their time online. This is especially true of the interactive users, as a logged-in account is necessary to interact on most of the platforms. Since such active users form the prized audiences for Seo, what they see in their search results cannot be overlooked. One of the most fruitful techniques that Seo professionals employ to tackle Customized Search Results is by maintaining an active Google+ profile. This is because, it has been found that searches, made while logged-in to Google, throw result pages that are dominated by posts from Google+. In fact, the first page includes posts from users that you follow on Google+, if they contain content that matches the query. Thus, more the followers your brand’s Google+ profile page has, better is its chance of appearing in Personalized Search Results.

Since Google rules the roost among the search engines, ensuring an active Google+ page takes care of a large share of online target audiences. However, any SEO worth his salt knows the perils of putting all the eggs in the same basket. Similar steps should be taken to feature in the other prominent Search Engines as well.

How to Make Users Click on Your Web Banner Ads?

Web Banner Advertising has had some stiff competition from the PPC's (Pay-Per-Click) recently. However, they are still pretty much in the frame, if done intelligently. Let us have a look at the latest techniques employed by leading Web Banner Advertising Agencies in order to increase the click rates of the Banners. The techniques primarily focus on enticing the users with practical solutions or stress on the prevalent threats that need to be tackled with the products and services that the Banner advertises.

Gone are the days of the Banners that claim something in the line of 99.9% efficiency. Users have realized that most of the times, they are marketing gimmicks. The modern day users look for practical solutions that are achievable. Change the presentation of your Web Banner into a straightforward message in order to succeed with the present lot of internet users. Too much flashiness hampers the believability of the ad and creates barriers between the Banner and the user’s click. A Banner Ad that focuses on providing simple but effective solutions does a much better job of enticing users that are more likely to convert.

Recently, the internet has been witness to a spate of Banners that work up fear for situations that may arise in the absence of the product or service. Though such Banners have been overused, they can still be used in a tapered down form. As long as the copy of the Banner does not attempt to sensationalize and presents the threat in the real scale, this technique works just fine. Users would actually be thankful to the Banner for saving them from unwanted situations.

The world of Internet Marketing sees newer techniques by the hour. The vastness of the opportunities is one of the key features of the medium. However, even in the face of new techniques, a few traditional forms like Web Banner Ads, with a few tweaks here and a few tweaks there, still remain effective.

What is Google Bowling in Internet Advertising and How to Safeguard Your Website Against It?

Google Bowling has erupted as a major concern in Internet Advertising in the recent times. It takes advantage of a situation which seems to be a loophole in the way Google penalizes sites that engage in Unnatural Link Building. Two of the ways in which Google determines that a link is unnatural are by analyzing the number of Backlinks that crop up and their relevancy. Engaging in Link Buying and Link Selling is also considered risky activity nowadays.

So, where is the loophole? The answer lies in analyzing what happens if your competitor places Backlinks to your site in the above manners categorized as risky? Google’s algorithms will then calculate that you have engaged in Link Spamming and levy penalties on your website by lowering its rank. Your competitor has then engaged in Google Bowling. It is not just a probability but a tactic which is successfully employed by many. Since most website owners are not aware of the term, they become easy prey. Google Bowling is also a headache for the Seo professionals as Search Engines aren’t readily revealing about the reasons when a website’s ranking goes down.

So, what is the way to safeguard your website against the threat of Google Bowling? Removing the links or requesting their removal is not exactly viable as you would be actually competing against a bot. The Top Internet Advertising Agencies prescribe another unique way of tackling this issue. They opine that instead of concentrating on removing the bad Backlinks, one should concentrate on increasing the meaningful and good Links. If your site has enough number of relevant links, then the ones that have malicious intentions will not be able to create an impression that you are Link Spamming. For example, a well known site or the site of a well known business won’t suffer just because there are few irrelevant Backlinks leading to it. Thus, concentrating on increasing the reputation of the website instead of engaging in a rat race with the Black Hats is a much better approach to safeguard against Google Bowling.

Local Internet Advertising Counters Showrooming and ROPO

Local Internet Advertising is an effective way to counter the ill effects that Show rooming and ROPO have on online sales. As a beginner’s guide to Show rooming and ROPO, let us first define these two entities that pose a serious threat to the performance of Advertising. Show rooming is the practice where the user visits a retail shop and examines a product there. He then, will not make a purchase but search for the same product online and try to find a lower price in the online shopping sites. This lowers the results of advertising for the product done through the outdoor, print, TV, and radio media. ROPO stands for Research Online Purchase Offline. It is the practice of finding the details of the product on the net and making the actual purchase at the retail stores. Internet Advertising suffers losses due to this prevalent phenomenon. PPCs are the ones that suffer the most.

An excellent way of tackling the menace of Show rooming and ROPO is Local Internet Advertising. Local Internet Advertising involves placing Internet Ads for the retail shops and the products sold. It has of course become mandatory for every business to have an online presence. But in order to counter the effects of Show rooming and ROPO, it is important that the store also has an online sales outlet. Maintaining such sites are however tricky and thus only the Top Internet Advertising Agencies should be consulted for the same. A Local Internet Ad would draw consumers for both the retail store and the online store. Users searching for the product online, but intending to buy offline can be led to the nearby store through Local Internet Advertising. People visiting the stores, but intending to buy online can be led to the online store. Local Internet Advertising is especially important in countries like India where retail shops still have a prominent presence.

Contact the leading Internet Advertising Agency of India, Tdi-Mad Advertising, to find lasting solutions to the problems that Show rooming and ROPO have on your business.