Online Advertising and its Types

Online Advertising is a paid form of communication about a product or business. An internet advertising campaign therefore needs an identified and typically paid sponsor who will take responsibility of the entire promotion campaign. Internet Advertising is of various types. In the following paragraphs, a few types of online advertising are discussed.

Banner Advertising

Banner Advertising is preferred by online advertisers. Banner ads are either horizontal or vertical. You might have come across many banner ads that highlight a particular company’s name, services or offers. A Banner Advertising campaign provides effective branding solutions for a product if effectively launched.

Pop Up Ads

                                 

Whenever you visit a particular website, you get a notification or a warning on your browser about it being blocked a pop up asking you to enable it. On other websites, you come across similar pop up ads right as soon as you log on the website. These pop ups are shown before you can view the content of the page. Pop up ads are used by advertisers to draw attention of customers.  However, some customers find this type of Online Advertising quite pestering. One can customize the web browser to enable pop ups or not. Hence, it is the choice of any customer to view or avoid the pop up ads.

Newsletters & Emails

Sending Emails and Newsletters is another popular trend of promoting a brand or business to the target groups. Emails or newsletters pick up random email addresses of target customers and communicate the brand message in a bulk manner. Newsletters are however sent only to those who subscribe to them.

Classified Ads

Various websites are exclusively dedicated for classified ads. An online classified ad is just like a print classified ad but for the difference in the medium. A brand or business owner can post classified ads of his business to attract customers from time to time.

Heed Out at Advertising through World Wide Web

The number of internet users across the world keeps on increasing day by day. Internet is the most used or relied on medium for millions of individuals across the world for entertainment or as a source of information. One can search anything or everything on Google. From the context of social networking sites, the number of users keeps on increasing every day. Considering the overall popularity of World Wide Web, marketing experts have also acclaimed it as the future medium of communication- which is perhaps a right acclamation. This blog will provide an insight on the utilities of Web Advertising. If you are a brand or business owner who wants to adopt Web Advertising practices for your product or service, this blog may be of some help to you.

Advertising on World Wide Web is quite affordable as compared to traditional means of promotion. Your overhead costs such as web hosting, domain name and cost of other software will be comparatively lesser to other advertising mediums such as television or print ads. Affordable and easy to maintain and manage, you can connect with many customers through a single Web Advertising campaign of your brand or business. An Internet Advertising  campaign also reaches a World Wide audience. There is no geographical limit for launching an advertising campaign through online media. Local brands or businesses can even target global audiences through an internet advertising campaign.

Banner advertising, PPC Ads, Email marketing, Mailer ads, Search Engine Marketing etc. are some ways of internet advertising. Brand or business owners can opt for the right means of online advertising according to their budget or promotional requirement or both. Small business owners can also make the most of internet advertising through various affordable means of promotion. Social Networking Ads are, for example, smart means to get connected with customers in a free of cost manner.

Brand owners prefer Online Advertising over other Mediums

Online Advertising has developed as one of the most effective means of promoting a brand or a service to a mass. Ever increasing growth of information on the internet has also increased the amount of time people spend on it. Today every company or agency in the world try their level best to position their brands in the market through internet marketing.

Internet is a very affordable mode of launching an ad campaign of a brand, service or business as compared to other mediums of Advertising. Brand owners with a limited budget, can also utilize the internet advertising to its best as compared to traditional methods of advertising. One such advertising like Banner Advertising campaign is very reasonable.

Media like Internet advertising is a targeted form of increasing the brand awareness amongst the customers. Internet advertising offers some great methods that insure that those who see the brand ads are the ones who are most likely to purchase it. This is very helpful for those companies that target a specific market. Programs like Google AdSense and Ad words help the advertisers to target their audience very specifically. Advertisers heavily rely on internet media to promote their brands. 

Advertising through Online media also enhances the good conversion tracking of the promotion campaigns and that too at the simple access of a console whereas the tracking of the reach of a television or newspaper ad is difficult. Internet Advertising allows advertisers to track the number of visitors who visited/visit the page from particular ad that make it easy to see what kind of conversion rates a particular ad is getting. It is very easy to have a detailed report of number of visits/page, unique visitors, time spent on the page, location of the user visiting the page and much more. It helps the advertiser to easily track the campaign and optimize it as and when required. For this very reason the modern brand owners prefer to launch their promotion campaigns through online media. It has also been acclaimed as one such medium that generates good revenue of a brand or business owner.

Advertising through Mobile and Internet Media, A Lucrative Hit.

Mobile Advertising and Online Advertising have become two latest modes of brand promotion for a wide range of brand owners and advertisers. In today’s blog, let us have a brief idea about how brand advertising through mobile and internet media has become a successful hit for various brand owners. 

Increased use of mobile and internet media

A tremendous rise in the number of mobile and internet users during the last few years has been observed. Of late, these two mediums have become quite popular amongst the masses. Be it for Brand Advertising or for social networking, mobile and internet media are qualitatively and quantitatively used by masses to bridge the communication gap. Mobile phones also come with embedded web browsing facilities that enables customers to access the web world anytime or anywhere. Such portability of the web world right in the pockets of customers ensures that brand messages can also be provided to them right through their mobile phones.  All in all, its dual benefit for brand advertisers as the ad message can be sent either as an SMS or as an email, though the content remains the same. 

Easy accessibility and personalized reach

A brand message sent through mobile or internet media is easily accessible by customers. Almost everyone uses a mobile phone and access internet – either for personal or professional reasons. Mobile Advertising and online advertising both convey the brand message in a personalized manner. Customers can avail of the brand message anytime they want to right at their PCs or through mobile phone devices. The brand message comes to them in such case; hence, they don’t need to rely on other advertising sources to extract any information about a particular brand. Providing rich impact as well as easy accessibility to customers, advertising through mobile and internet media is indeed a successful hit for every brand owner or advertiser.